Apple
What do James Bond and Barbie have in common? It’s all in the brand
Don’t expect to see 007 driving a Toyota. When it comes to product placement, nothing is accidental.
- by Michael Idato
Latest
Opinion
Payments
Why the RBA needs powers over Apple and Google’s payments forays
Tensions between the banks and Apple are bubbling up to the surface as the government prepares to give the RBA powers over digital wallets.
- by Clancy Yeates
Opinion
Phones
Apple’s next iPhone needs to be irresistible
The tech giant’s own ingenuity is now working against it.
- by Dave Lee
Analysis
PCs & laptops
Return of the Mac: The Apple desktops that are back in a big way
Until recently, if you used an Apple computer at home it was a MacBook or an all-in-one iMac. But these days, in the era of Apple Silicon, things are different.
- by Tim Biggs
Opinion
Comedy
The only app on my phone I will never let anyone open
Underappreciated and unspectacular, the Notes application holds the key to our hidden selves.
- by Thomas Mitchell
Larger MacBook Air delivers 15-inch screen with few compromises
For an extra $200 you can now get Apple’s most popular laptop in a 15-inch size, which PC users have loved for years.
- by Tim Biggs
Analysis
Gadgets
Apple’s vision for mixed reality could make headsets mainstream
Apple’s impossibly high-end $5000 headset likely won’t be an instant hit, but neither was the iPhone nor the Apple Watch.
- by Tim Biggs
Opinion
Wearables
Apple’s new headset should be cast into a volcano. Also, I really want one
Want to look like a killer cyborg with a nasal drip in ski goggles? Apple’s got the solution and it’s $5200. You’re welcome.
- by Dom Knight
Opinion
Virtual reality
Apple’s cautious step into a brave new world
Apple has launched a new “mixed reality” headset that could eventually be a platform for the long-awaited mass take-up of virtual and augmented reality technologies.
- by Stephen Bartholomeusz
Updated
Gadgets
‘New era’: Apple dives into ‘spatial computing’ with extended reality headset
Apple has announced its first extended reality headset, alongside a stack of new computers and a first look at its latest iPhone software, at its annual developer conference in California.
- by Tim Biggs